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Social Media Marketing
What Is Social Media Marketing?
Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn and Instagram, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment.
Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.
A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.
Best Uses of Social Media Advertising
As more and more brands are getting on board with social media advertising, you must understand how to use social media for marketing and advertising to expand your conversion opportunities. To clue you in on how social media advertising works, our social media marketing company enumerates the primary purposes of social media ads:
- Introduce your brand.
- Promote your products and services.
- Bring attention to your special brand offerings, such as promos and events.
- Re-target already interested prospects.
- Send online followers to your website.
Above all, the ultimate goal of social media advertising is to generate new clients and increase your online revenue.
Our Social Media Management Process
Social Media Manager
As a collaborative member of our team you will have access to your own social media account manager. The account manager will walk you through the process of discovery, strategy, and content collection. In addition, they will create the posting schedule via the content calendar and review the social media analytics with you after the campaign has matured.
Think of them as an extension of your company, I mean our company, uh, both companies. Yeah, both companies.
Content Collection
This part of the process involves gathering all photos and written content our clients may want to be featured in the posts. Our social media manager will reach out and coordinate collection of any assets at this time and we will create and supplement content as needed. We have strategic partnerships with videographers, photographers, and caption writers to create engaging content for your growing business
Content Calendar
Social Media Management works best when our agency is able to collaborate with your team on content creation. We value your feedback and our mission is to powerful content which is also in line with your brand vision. Nobody knows your business better than you do.
This is why we provide our Social Media clients with a monthly posting calendar, so you know what’s being posted and when.
“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.” david oswald
Social Media Marketing Platforms
Surpass Your Competition by Reaching New Customers
As we transition to a digital world, traditional marketing methods are becoming more obsolete. As a result, many companies struggle to generate more business. Don’t wait until your competitors have taken over the digital realm before you level up your Twitter social media marketing game and other SMM efforts.
Let us help you tap into the social market and find new conversion opportunities. Read on and discover how we leverage different social media platforms to boost your company’s competitive advantage:
Facebook Marketing
Facebook social media marketing is one of the most popular and low-cost forms of online marketing. Showcase your high level of customer support and steer traffic to your website with CLP’s Facebook marketing services. Our company determines your marketing budget, manages your Facebook profile, ads, cleans up posts and performs regular Facebook optimization to expand your reach and establish your brand authority.
Twitter Marketing
Invest in Twitter social media marketing and see your brand go viral. As your dedicated Twitter advertising agency, we utilize data-tracking tools to measure your analytics, identify your target audience and create organic and paid Twitter marketing strategies that humanize your company and generate traffic to your online store. Trust our Twitter social media marketing team to develop a clear action plan that matches your objectives.
Instagram Marketing
Connect with more customers and build a community around your brand through Instagram social media marketing. CLP’s Instagram advertising experts enhance your business profile, launch sponsored ads, post share-worthy images and content and leverage Instagram reels and IG stories to tell your brand story. Partner with our agency and let us refine your Instagram social media marketing strategy with analytics.
LinkedIn Marketing
Our company is committed to establishing your professional reputation across social media channels. We believe that the right LinkedIn social media marketing strategy differentiates your brand from the competition. To ensure your LinkedIn social media marketing success, we manage your LinkedIn company page, craft valuable marketing posts, connect with industry leaders and implement LinkedIn marketing best practices.
YouTube Marketing
Statistics show that more than 90 percent of online shoppers discover a brand through YouTube marketing videos. Amp up your YouTube social media marketing strategy to capture your customers’ attention and compel them to take action. Our YouTube marketing company is here to help you learn more about your target audience, improve your video quality and make YouTube marketing content that resonates with your ideal customers.
Social Media Marketing Services
Supercharge Your SMM Campaigns and Drive More Sales
Search Engine Optimization (SEO)
Attract more online users to your website and increase your brand visibility with integrated SEO and social media marketing services. CLP’s Facebook social media marketing and other SMM experts perform extensive keyword research and craft SEO-optimized content that addresses your customers’ search intent to improve your organic traffic. Besides blog posts, we also create videos, infographics and other share-worthy website content to convince more social media users to click through and visit your site.
Website Design and Development
Implement consistent page branding and showcase your social media reviews on your website to establish social proof and leave a positive impression on your prospects. Our Pinterest marketing and experienced SMM specialists use social media listening tools to gather new business ideas and determine areas of improvement for your overall branding. More importantly, we embed social media elements, such as social share icons and social feeds, on your website to direct visitors to action.
Limelight research reveals that online users spend an average of six hours and 48 minutes every week watching online videos. What’s more, 82 percent of the global internet traffic comes from video streaming and downloads. Increase your audience engagement and strengthen your YouTube social media marketing and other SMM efforts with social media videos that capture your audience’s interest. From interviews and behind-the-scenes to tutorials and promotional product videos, our social media video marketing team has got you covered!
Content Writing
From your website and Instagram marketing platform to your Twitter and LinkedIn marketing page, all your digital channels require compelling, insightful content to convey your unique brand message. Entrust your content creation to our company’s social media marketing experts and get quality content that appeals to your audience. We perform market research, adopt your brand voice and craft valuable content to increase your marketing success.